Press Release: ‘Wrong Side of the River’ concept LP, out May 13

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Rob Baird pries open tightly lidded emotional well
post being a fugitive to Nashville’s music machine
on ‘Wrong Side of the River’ concept LP, out May 13

Channeling Jackson Browne and Influenced by Jack White, blues-drenched album
sets reset button for Memphis-born storyteller –

Soul-hungry, honkytonk-fueled and seeking creativity that wasn’t being found in Nashville, Memphis-born storyteller Rob Baird took a one-way ticket to Austin, TX, trekking through miles of self-reflection, and found his re-discovered passion for music in the hands of producer Brian Phillips (David Ramirez, Penny + Sparrow). Now, after taking matters into his own hands, Baird is ready to share his journey on the 10-track, ‘Wrong Side of the River’ musical autobiography out May 13.

After releasing his 2012 SPIN Top Album of the Year, ‘I Swear It’s The Truth’ via Carnival Records, Baird found himself hungry for independence. While he’s always had an affection for classic country, he found himself — and his music — compartmentalized in places that were leaving him emotionally empty, resulting in the urge to flee the one-size-fits-all mantra and re-discover songwriting on his own terms.

With influences as deep-welled as the Stax-era, soul-seeping from the Memphis streets of his youth and melodies reminiscent of skipping study hall to see world-weathered bluesmen perform — Baird knew the direction he wanted to go. After weeks on the road, he found it both lyrically and sonically at the core of ‘Wrong Side of the River.’

Baird’s journey is traveled through a spellbinding string of songs — from the blues-drenched, Jack White-influenced title track to the sweeping, organ-aided Jackson Browne rocker “Mercy Me.” Others range from sentimental back-porch ballad, “Run of Good Luck” to the cannon-shot stomp of a blues-rock, album opener, “Ain’t Nobody Got A Hold On Me.”

“In the end, it’s all about music to me,” says Baird. “Timing is everything, and you have to go through all the pain and suffering to figure out who you want to be and what you want to do. That’s life, and this album is mine.”

‘Wrong Side of the River’ tracklist:
1. Ain’t Nobody Got A Hold On Me
2. Mercy Me
3. Pocket Change
4. Run Of Good Luck
5. Wrong Side Of The River
6. Oklahoma
7. Horses
8. Mississippi Moon
9. When I Go
10. Cowboy Cliche

Rob Baird at SXSW:
Wed., Mar. 16 / 18th Floor at Hilton Garden Inn / Official SXSW Showcase
Thurs., Mar. 17 / Threadgill’s – Riverside / KVET’s South By St. Patty’s Party
Fri., Mar. 18 / Willie Nelson’s Luck, TX / Luck Reunion
Sat., Mar. 19 / Arlyn Studios / Wreckroom Slumber Party


Rob Baird Press Page (photos, bio and more):

For more information, please contact Jaclyn Carter (
at Shore Fire Media, 615.280.5330
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